The sixth New York Arc’teryx retail location comes with a first as the store at 547 Broadway opened in November with a dedicated space for the brand’s ReBird program, designed to assess and repair used Arc’teryx gear.
The technical outdoor apparel and equipment maker has long had its ReBird service available to customers via a mail-in program via the company’s headquarters in North Vancouver, B.C. But bringing the effort to an 8,000-square-foot retail operation in the heart of New York City’s Soho neighborhood offers up the first time ReBird has a retail presence. And Arc’teryx says this is just the first of at least two more ReBird locations coming to North American in 2022.
“Having a space for guests to experience ReBird in person is so exciting for the passionate people working hard behind the scenes to make this program a reality,” says Dominique Showers, Arc’teryx vice president of recommerce. “The service center makes it easy for guests to learn about proper product care, get assessments and repairs done on the spot and find unique refurbished used gear and ReBird products alongside our retail offerings.”
Along with typical Arc’teryx retail sales, the ReBird center includes complimentary on-site product assessment, care and education, technical wash service, DWR fabric renewal and simple on-site repairs for such things as zippers, pull cords, buckles, adhesive patches, cord ends and cord locks. For more technical repairs that are sent off site, customers can select replacement materials, such as Gore-Tex fabrics.
The Broadway location—the brand’s 24th retail store in the U.S. and part of 115 worldwide sites—will also sell special-edition products.
Arc’teryx plans to use its ReBird program to promote sustainability, whether in ensuring current products last longer, by showing off what upcycling can do or selling used products. In December, the brand will release a ReBird Gamma MX jacket, a product made from excess raw material.
The concept of creating ReBird product for sale started with online-only sales in fall 2019 with an Alpha Pullover built from materials saved from waste. In spring 2021, about 900 units of a ReBird Stowe Windshell were crafted from materials saved from waste and about 1,200 unites of ReBird totes and pouches featuring material pulled from old Arc’teryx jackets went on sale. Those products all sold out. The latest ReBird Gamma MX, with over 1,700 units created, is wind and water resistant with Fortius 2.0 fabric designed with warmth-to-weight and durability benefits.
“For these, more than 3,000 yards of extra raw materials were diverted from landfill and re-imagined,” says Katie Wilson, Arc’teryx senior manager of social and environmental sustainability.
By having a hands-on space, Arc’teryx hopes customers can learn how to properly care for their product to keep them in use longer. Whether through the retail spaces or the new products, Arc’teryx also invites fans of the brand in on the manufacturing process, bringing awareness to the care and repair aspects while using ReBird as one element in reducing the brand’s carbon emission footprint by 65% by 2030.
“Building gear that lasts is the first step to reducing our environmental impact,” says Wilson. “The ReBird Service Center is an exciting new opportunity for our guests to extend the use of their own gear and get a taste of the Arc’teryx manufacturing experience.”