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Kentucky Guard TyTy Washington Launches Non-Profit Organization To Give Back To Two Communities

By News Creatives Authors , in Business , at November 11, 2021

While much of the focus of the NCAA’s new Name, Image and Likeness rules have focused on college athletes finally getting compensated for their labor, Kentucky guard TyTy Washington is also using them to give back to single mothers, students and teachers in two communities.

Washington, a 6-foot-3 five-star freshman, announced this week he was launching a non-profit organization aimed at giving back to the communities in his hometown of Phoenix as well as Lexington, Ky. The TyTy Washington Foundation has received official recognition by the IRS as a tax-exempt 501 (c) (3) public charity.

“My family and I have always given back to our community the best we could,” Washington said in a release posted on Kentucky Sports Report. “Utilizing the NIL partnerships we’ve formed allows us to give back, while still in school.”

Tyrone Washington said his son learned to give back to his community by watching NBA celebrities like James Harden, Mike Bibby and Marvin Bagley III do the same in Arizona.

“Once he had a chance to actually give back, he wanted a chance to do that,” Tyrone said this week during an interview in New York. “So we came up with the idea of what he liked and he’s always been a good student, so he figured if a kid is a good student, he can give back to them. And all his teachers say he’s a good person, so he wanted to give back to teachers.”

During the upcoming holiday season, Washington’s foundation, which is guided by seven people including his father and his uncle, Greg Moody, will provide gift cards for single mothers in need, student-athletes with a 4.0 or better GPA and nominated teachers at one high school in Phoenix and one in Kentucky.

In August, Washington hosted the TyTy Washington Back-To-School Backpack Giveaway in Tempe. The three-hour event was sponsored by Los Angeles-based urban clothing T.R.A.P. House Clothing, one of several companies with whom Washington has NIL deals, and was attended by approximately 200 people, according to AZCentral.com, which noted, “There were 100 backpacks and school supplies handed out to kids ages three through 17, free haircuts and the brand’s pop-up shop.

Washington has also donated a Dr. Dish shooting machine to Frederick Douglass High School in Lexington and has provided the Phoenix-based Carl Hayden boys basketball team with Nike shoes and slides and the AZ Compass girls team with Nike shoes. He’s also sponsoring an end-of-season party with trophies for the Az Wildcats 7U Youth football team.

“In terms of the non-profit, we’ve always thought about ways when we have the ability to give back, how would we be able to do it?” Moody said this week in an interview in New York. “And so obviously with the NIL coming into play, we have an opportunity where we can do some things to support the community at home back in Phoenix as well as in Lexington.”

Said Tyrone Washington: “We’re making sure that the fans in Kentucky see that he’s giving back to the people of Kentucky also. He’s not just here taking from the community, we’re trying to give back also.”

Through his agent, Kevin Bradbury of REP1 Sports, Washington has various NIL deals that benefit him and enable his good works. He has deals with America’s Best Caviar, Porsche, Airborne Athletics and T.R.A.P. House Clothing, as well as Cameo and ProCampsU. Other deals could be forthcoming.

In October, he announced he had signed a deal with a Porsche dealership in Louisville. The newest model of the Porsche Cayenne SUV that Washington is driving in his Instagram photos sells for more than $80,000, per Porsche’s website and as first reported by ESPN.com.

“In terms of the deals, it’s just finding people that [in terms of] his core values that he’s being raised by mom and dad, they go hand-in-hand,” Moody said.

“It’s not just something just to make money. We take a look at all the deals and it has to make sense where it works for both parties. It will support his brand in the long-term of things, not just for right now but also for the future.”

In the pre-NIL days, such things would have been against NCAA rules for college athletes. In fact, the SMU football program was given the death penalty after star players like Eric Dickerson received money and gifts (Dickerson got a Trans Am, which he said with a smile his grandmother gave him), as documented in the 30 for 30 “Pony Express.”

Now college athletes are in a new world.

Kentucky announced this week that 10 players, including Washington, have officially signed deals with the law firm Morgan & Morgan. The firm took out a billboard in Times Square ahead of the Champions Classic Tuesday at Madison Square Garden to promote the deal.

“They don’t come here because of name, image and likeness, but let me say this: To this point, our players have the most [NIL] transactions on our campus, and there is only really 10 of them taking advantage, and they have the most transactions on this campus,” Kentucky coach John Calipari said last month. “They are benefiting [from] this.”

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