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It’s Podcasters Time To Shine In K-12 Education

By News Creatives Authors , in Business , at November 1, 2021

Covid hit schools hard. As virtual learning increased, in most cases, achievement decreased. To fix what amounted to a lost year for many students, the government approved an unprecedented amount of funding for education. The ESSER Fund (CARES Act) provides $13.5 billion, the ESSER II Fund (CRRSA Act) grants $54.3 billion, and the ARP ESSER/ESSER III (ARP Act) brings $122.7 billion. K-12 schools are ready to shop and in desperate need of innovative solutions to engage their pandemic-weary students. Podcasts could be the answer.

Many tech-embracing teachers have long been integrating podcasts into their classrooms. They use audio to add another layer to their teaching, or in some cases, to replace it. After all, a professional storyteller like Dan Carlin can bring history to life like few teachers can.

Podcasts make for a good stand-in for lectures, and having students create their own podcasts can be a great way to have kids show what they learned and synthesize the new information. Some educators follow The Walking Classroom’s lead, having students move while they listen, bringing exercise into the school day without losing learning time.

The New York Times

, maker of hit podcast The Daily, is in the school podcast space too. They have hosted a podcast contest for students for the past few years and offer great resources (for kids and adults) on how to craft compelling audio content. Other media organizations, like APM, offer educational podcasts and resources to supplement them. These offerings, like many in the podcasting space, are free, but there are ways to monetize.

Soundtrap by Spotify is one example. It provides educators and students with a way to create audio content collaboratively, and it has all of the bells and whistles that educators love, like integrations with learning management systems. Soundtrap’s pricing starts at $4.98 per student, with a 50 student minimum.

A teacher favorite for podcast content, Gen-Z Media, uses Patreon to get financial support. They have seven membership levels from $1 to $100 per month.

It’s not just those already in the podcasting space who can capitalize on this moment when schools need engaging, effective teaching tools—and have the money for them. Those already in the K-12 space should too.

Many education companies know that podcasts are crucial. But they’ve been focused on integrating them into their marketing plans, not business models. As part of marketing, audio content has helped to create community among their educator users by offering podcast episodes that teach teachers. This builds the companies’ brands and credibility, which is important. But if that’s the extent of an education company’s use of podcasts, they’re missing out.


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