The House of Beautiful Business is global think tank and community that brings together business executives and entrepreneurs, creatives and artists, scientists and technologists, policy makers and activists. Their mission: to inspire and equip them to reinvent their organizations—and themselves—so that they can lead the shift from “business-as-usual” to a new form of business that is more imaginative, playful, diverse, inclusive, socially responsible, and ecological. In one word: more beautiful.
Their Concrete Love event will take place in Lisbon, Portugal on Friday Oct 29th.
I caught up with Co-Founder Tim Leberecht to find out more about their journey.
Aziz: How have you grown and how have you worked with partners?
Leberecht: The House has grown bootstrapped into a global thought leadership platform with a community of more than 10,000 people and three revenue streams:
First, we curate, design, and produce transformative events and experiences featuring the most radically interesting thinkers and leaders we can find.
Second, we work as a think tank and do consulting work for organizations around the world, including companies like BCG, Google, the international insurance company Ageas, the German eCommerce leader OTTO Group, Porsche, PwC, SAP, and Salesforce, but also non-profit organizations like the BMW Foundation or IEEE, the world’s largest professional association for engineers. These projects range from visioning and strategy work to leadership development and marketing, all through the lens of beautiful business.
Aziz: Please tell us about you work with Porsche?
Leberecht: With the help of Porsche, our seed investor, we launched a digital platform earlier this year that allows teams and individuals to enter into a membership program which we call “House Residency”—a year-long transformation and learning journey that provides our members, “Residents,” with thought leadership programming that is timely, digestible, and boundary-pushing, including a weekly learning module, quarterly intelligence briefings, and an annual report. We also regularly connect our Residents with one another and enable them to collaborate on business challenges and projects that matter to them.
Aziz: What about your plans to come to the US?
Leberecht: I’m an American citizen through marriage, and my professional coming-of-age took place in the US. I lived in the Bay Area for 14 years where I still have many friends and a great professional network. This is probably why the House has a strong American bent. We have many American members (approximately a third of our global membership), and some of them have hosted local events in New York, Los Angeles, and Boston. We also have team members in New York and DC and many American contributors to the House. We are currently exploring running some of our events there in 2022.
The US is obviously an important market for us. Not just because of Hollywood, Wall Street, and Silicon Valley, the US still sets many new business and technology trends. At the same time, the US is more of a market society and a work-fixated nation. So I’d say about beautiful business: if we can make it there, we can make it anywhere!
Aziz: I hope you get over here soon! Finally, please tell us about your next event in October.
Leberecht: What does beautiful business mean in reality? How do we make it concrete? Actionable, measurable, and still lovable? Where and how do we begin?
These are the questions we will explore at our main gathering this year that will take place from October 29 to November 26, 2021 In Lisbon, Portugal and online with the theme “Concrete Love: The Making of Beautiful Business.”
Concrete Love is our response to the forces and burning questions that will define 2022 and everything thereafter. It will comprise two parts:
ACTS (October 29–31, in person in Lisbon, right before Web Summit and COP26, and live-streamed online): three days to learn about the big ideas shaping our new pandemic world through talks, debates, performances, and immersive experiences;
ACTIONS (November 1–26, online and at local events worldwide): four weeks to deepen the conversation and collaborate on making some of these ideas work in our organizations and lives, including in-depth discussions, workshops, masterclasses, and a community townhall every Friday, facilitated by The Coaching Habit bestselling author and coach Michael Bungay Stanier.
Concrete Love will assemble hundreds in Lisbon and thousands online, and feature more than 100 contributors, including Meow Wolf co-founders Caity Kennedy and Matt King; robotics artists Sougwen Chung; bestselling author and Quiet Revolution founder Susan Cain; philosopher and Sacred Economics author Charles Eisenstein; Legatum Group CEO and partner Mark Stoleson; CMO and CXO of Deutsche Bank, Tim Alexander; digital anthropologist and bestselling author Rahaf Harfoush; chief design officer at Salesforce, Justin Maguire; language-based NFT artist Jonathan Rosen; TikTok Boom author Chris Stokel-Walker; Steven D’Souza, head of leadership development at Philip Morris International; global strategy advisor and bestselling author Parag Khanna; economist Fanta Traore, co-founder of The Sadie Collective; Michaela Musilova, director of the HI-SEAS analog space research station; Jacqui Lewis, public theologian, antiracist activist, and author of Fierce Love; robot ethicist Kate Darling; Kelly Stoetzel, head of thought leader programming, Clubhouse; Anne-Sophie d’Andlau, co-founder and deputy CEO of activist hedge fund CIAM; head of the built environment at Google, Michelle Kaufmann; dancer and activist Ahmad Joudeh; and Ocean Mercier, head of Te Kawa a Māui, Victoria University of Wellington; psychotherapist and bestselling author Esther Perel; facilitator, The Art of Gathering author, and New York Times Together Apart podcast host Priya Parker, among many others.
At the end of Concrete Love, you’ll be overwhelmed but have a plan; you’ll have found your match (or your people); you’ll gain the courage both to resist and to say yes, wholeheartedly; and we’ll celebrate all of that with the ultimate holiday party.
We hope that Concrete Love will not only be beautiful but also a real catalyst for growing our movement.http://www.forbes.com/sites/afdhelaziz/2021/10/06/the-house-of-beautiful-business-invites-you-to-concrete-love-in-lisbon-portugal-to-reinvent-organizationsand-yourself-part-1/