This article is for educational purposes and does not constitute legal, employment, or tax advice. For specific advice applicable to your business, please contact a professional.
More than 90% of Instagram users follow a business on the platform, and it is quickly becoming a go-to place for customers and clients to find information and do research. Optimizing your business Instagram page is an essential step in growing your business online, making it easy for new customers to discover your service and for returning customers to stay in the loop.
You can gain followers and grow your business by regularly creating compelling content that highlights your brand’s voice. But creating posts isn’t the only thing to focus on with your IG account. Here is a list of tips to help new and returning customers find everything they need on your IG page and stay engaged with your business, from managing your bio to making the most of your story highlights.
Set up a business account
Instagram lets you set up your profile as a professional account from the start. Or you can switch to a professional account in the settings underneath the “account” tab.
Business accounts come with more relevant features, such as access to call-to-action buttons and a professional insights dashboard.
Add hours and contact info
Some customers will use a search engine or your website to check out your hours, but they also expect that information on your Instagram. Drop that info high up in your bio so it doesn’t require a scroll or search. Keep it concise and easy to read, but get all the essentials in there. For example, if you have different hours for in-store pickup, make that clear in your bio. It’s a great way to prevent customer confusion.
Taking time off or need to do an unplanned closure? Share a post to your story and drop that info into your bio as well, then remove it when you’re up and running again.
Create a FAQ story highlight
Saving IG stories to collections of highlights underneath your bio is another reliable way to communicate necessary information. Some businesses use helpful FAQs to guide customers, especially if operations have changed over the past year. Here are some things to consider for a FAQ:
Promote special offerings and swag
Story highlights aren’t just an informational tool; they’re also helpful for promotion. Running a loyalty program, offering holiday discounts, or dropping new merch? It can be easy for customers to miss a single Instagram post about those deals. IG story highlights sit right at the top of your page, so they won’t miss it.
Keep everything fresh
Don’t let outdated information hold back your business. Here are some quick checks to run regularly on your account:
- Is the link in your bio still relevant? It’s okay to update it for specific promotions beyond your homepage, but don’t let it get stale.
- Have your listed hours changed?
- Have your listed offerings or menu items changed?
- Has your location changed?
- Are you still using the same contact info?
Highlight all of your locations
If you run the same business in multiple locations, it’s rare that it makes sense to create individual IG accounts for each establishment. Instead, consider individual story highlights that feature unique elements for your different stores and that have a slide with their specific hours.
Share awards, accolades, and reviews
Consider how your page looks to potential new customers who check your account before deciding to visit. Listing any highlights or recognitions you’ve received in your bio is a good way to establish credibility. You also could make a story highlight that shows off positive customer experiences.
It’s difficult to cover everything you want in your bio and your story highlights alone. Linktree is a good resource to drop into your bio so customers looking for something specific have a place to go. It will take customers to a simple page with a list of links to resources and promotions for your business.
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