This article is for educational purposes and does not constitute legal, employment, or tax advice. For specific advice applicable to your business, please contact a professional.
Finding new employees so you can effectively run and grow your business is challenging and competitive across industries. For example, restaurants shared 92% more “workers wanted” posts for servers in the first five months of 2021 than they did during the same time period in 2018 and 2019. Sharing job openings on social media is a good way to start recruiting new talent. Your followers are some of your biggest fans, and many business owners have found success by pursuing new hires with passion for the work, even if their technical experience is lacking.
Here are some tips to help your next job posting find the right audience and attract potential new employees.
Be clear about what you’re looking for
You don’t need to write a lengthy essay about your business if that doesn’t feel like your Instagram brand, but don’t leave potential employees confused either. This post from Konbi, a Japanese sandwich, coffee, and tea shop in Los Angeles, hits key elements of effective job posts:
- Make it clear in the image that you’re hiring.
- Describe the job and any essential requirements (e.g., experienced cooks).
- Include a list of what makes your business attractive.
- Direct next steps (e.g., send a brief cover letter and resume).
- Make your contact information easy to find.
Both customers and potential employees connect with your business on social media because they appreciate your voice and the brand you’ve built. Keep your job postings in the same style as the rest of your feed. You want talent to be able to see you for who you are so that you can find a strong fit.
These three posts — from Massachusetts-based wine bar Rebel Rebel, New York-based restaurant Wildair, and Los Angeles-based cafe and restaurant All Time — have plenty of differences in their style, length, and execution, but they all capture the voice of the business effectively. The posts fit well with the brand that each business has already built, which helps entice people who already like their work.
Post to your story and save to your highlights
Don’t forget to consider distribution so as many prospective employees as possible can engage with your post. Share the post to your Instagram story — again, in a way that fits your brand’s voice — and then save the story to your highlights until the jobs are filled. Instagram stories are also a good place to add more information about the role and what it’s like to work at your business.
It will also help if your current employees share the posts themselves, as their followers are even more likely to be potential applicants.
Post on your personal account
If you have a public account as a business owner, that’s another good place to share the job posting. By sharing something from your own account on your business page, you allow new talent to get to know you better before they apply.
Share job postings from places you trust
Know another local business that’s a great place to work? If you see them post about a job opening, consider sharing it on your account. You’ll help out another business, build credibility with your followers, and establish a partnership in which more businesses will be likely to share your own job posts in the future.
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