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BTS Ties Justin Bieber For The Second-Longest-Running Sales No. 1 In U.S. History

By News Creatives Authors , in Business , at September 27, 2021

Just a few days ago, BTS released a new single alongside U.K.-based pop/rock band Coldplay, and next week, “My Universe” could prove to be a proper chart hit all around the world. While interest in that cut is high, fans in America are still buying the South Korean group’s recent smash “Butter,” which manages to sell well enough to earn another turn as the bestselling title in the U.S.

This week, “Butter” sold another 33,500 digital copies, according to information shared by MRC Data, the company tasked with collecting information that is then used to compile the Billboard charts. That’s a large enough sum to make “Butter” the bestselling track in America, and once again, the tune makes history by selling as well as it has.

When Billboard refreshes its charts tomorrow, “Butter” will hold atop the Digital Song Sales list, the ranking of the bestselling tracks in the U.S. The Song of the Summer will soon earn its seventeenth stay in the penthouse of that list, and in doing so, it will tie with another one of the biggest hits of all time.

With 17 weeks at No. 1 on the Digital Song Sales chart, “Butter” will officially tie Luis Fonsi, Daddy Yankee and Justin Bieber’s “Despacito” as the tune with the second-most frames spent atop that ranking. Back in 2017 when that multilingual smash was running the world, it broke the all-time record for the most weeks in charge of the purchase-only roster, though it was bested earlier this year.

MORE FROM FORBESBTS And Coldplay Team Up For Arena-Ready New Single ‘My Universe’


Between 2020 and 2021, BTS’s “Dynamite” managed to land at No. 1 on the Digital Song Sales chart 18 times. That cut now stands as the title with the most weeks spent atop the purchase-foused tally.

Of the three longest-running No. 1s in the history of the Digital Song Sales chart, two belong to BTS, and that statistic is just one more demonstration of their indisputable power and popularity, especially when it comes to convincing a massive fan base to actually buy a song.

“Butter” is one of BTS’s eight No. 1 hits on the Digital Song Sales ranking, and it’s not even their most recent. As the catchy tune was still riding high, the band replaced themselves atop the tally with their even-newer track “Permission to Dance,” which also instantly became a sales giant. Next week, the septet could easily swap one tune for another, as it always seems likely that “My Universe” will launch in first place on the chart.

MORE FROM FORBESBTS’s ‘Butter’ Instantly Goes Double Platinum, Tying ‘Dynamite’ As Their Most-Certified Hit Single In America


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