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BTS And Coldplay’s New Single Claims Three Of The Top Five Spots On iTunes

By News Creatives Authors , in Business , at September 24, 2021

Whenever BTS releases something new, it’s not strange to see it immediately become a sales success all around the world, especially in the U.S., where the band has become one of the bestselling musical acts in recent memory. Earlier today (September 24), the South Korean septet returned with “My Universe,” a collaborative single with Coldplay, and now it has not only become a major win on iTunes, but a title that occupies several spots close to the top.

Three different versions of “My Universe” are currently present on the U.S. iTunes chart, and they’re all bestsellers. In fact, the trio of releases all appear inside the top five, with just one tune breaking up the successful run enjoyed by the bands.

The single version of “My Universe” quickly worked its way to No. 1 on the American iTunes chart, and it probably won’t move anytime soon. The cut is yet another ruler for BTS, who have no trouble sending a cut right to the peak position on the purchase-only list.

Coming in second place on the current ranking of the bestselling songs in the U.S. on iTunes is the instrumental version of “My Universe.” The edit, which features no vocals, was released as something of a B-side on the official single, and fans can also stream the tune on platforms like Apple Music and Spotify.


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Down at No. 4 is another version of “My Universe,” one which doesn’t appear to differ from the No. 1 cut in any way, other than the project it’s featured on. The higher-ranking of the two is present on the single, while the latter title is apparently the album version, as it appears with different cover art. The songs are the same length, but the fact that they are included on separate larger collections means fans can buy both tunes, and chances are thousands are doing just that.

The only song that interrupts BTS and Coldplay’s streak is Walker Hayes’ “Fancy Like,” which has turned out to be the country musician’s break hit single and a surprising sales juggernaut. That cut is currently sitting pretty at No. 3, but it could soon be pushed out of the way.

According to some Twitter accounts that closely follow BTS’s success on charts all around the world, “My Universe” appears to have hit No. 1 on iTunes in at least 75 countries, and the song hasn’t even been out for half a day yet. The South Korean superstars also claim several other spots on the iTunes ranking in America, as their singles “Butter” (No. 17) and “Permission to Dance” (No. 87) also appear inside the top 100 bestselling tunes at this moment.

MORE FROM FORBESBTS And Coldplay Team Up For Arena-Ready New Single ‘My Universe’

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