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AEW All Out Generated ‘Well Over’ 200,000 Pay-Per-View Buys

By News Creatives Authors , in Business , at September 11, 2021

AEW’s latest pay-per-view All Out, which featured the in-ring return of CM Punk after a seven-year hiatus and the debuts of Bryan Danielson and Adam Cole, easily generated the most PPV buys in company history

Tony Khan, AEW President, revealed on Busted Open Radio (h/t that the newsworthy event easily topped the 200,000 buy mark: “It’s great to be able to tell you guys that our pay-per-view did well over 200,000 buys which is a big milestone that nobody had hit in this country for a long time so it’s a pretty special week for AEW.” The Wrestling Observer’s Bryan Alvarez (h/t Cageside Seats) added that this is a “’low-end estimate,’ and the actual buyrate will be higher when it is known in a few months.”

All Out was one of the most memorable non-WWE pay-per-views in recent memory, and as it turns out, one of the most purchased, too. Though the official PPV buy total has yet to be determined, that 200,000-plus number would easily top AEW’s previous high of an estimated 135,000 buys for this year’s Revolution show, according to Wrestlenomics (h/t SEScoops).

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WWE’s pay-per-view model has drastically changed since the launch of the WWE Network in 2014, so there isn’t an easy comparison here. But Brandon Thurston of WrestleNomics noted on Twitter that All Out would likely be the most-watched non-WWE pay-per-view since 1999 and would have topped a number of WWE events that took place in 2012 and 2013 near the end of the pre-WWE Network era:

Instead of hosting monthly pay-per-views the way that many major pro wrestling promotions have over the past several decades, AEW has run quarterly PPV events mixed in with TV specials airing during Dynamite. While AEW’s pay-per-views traditionally haven’t drawn anywhere near what WWE was doing nearly a decade ago, the huge spike in PPV buys for All Out is impressive and a surefire sign that AEW’s momentum is on the upswing after the post-All Out episode of Dynamite drew big numbers as well.

AEW has bolstered its roster with the likes of Danielson, Cole and Punk over the past few weeks, continuing the company’s trend of adding big names to its growing roster following the recent additions of ex-WWE stars like Andrade El Idolo and Malakai Black.

Now comes the hard part for AEW, however: Keeping that momentum going.

AEW has utilized a number of its biggest surprises over the past couple of months, and those surprises have gotten over in a major way with pro wrestling’s diehard fan base. Already boasting a jam-packed roster, AEW no longer needs to worry about adding more talent and should instead focus on maintaining the huge audience it was able to attract for All Out.

That event showed that AEW’s audience is growing considerably. In fact, SEScoops really put that number into perspective, noting—in rather ironic fashion—that WWE hasn’t topped 200,000 buys since Danielson, as Daniel Bryan, main evented WrestleMania 30 back in 2014: “The Money in the Bank 2011 PP from Chicago which featured John Cena vs CM Punk brought in an estimated 146,000 buys. The last WWE PPV to bring in more than 200K buys was WrestleMania 30 (420,000 buys) which featured Daniel Bryan winning the WWE Championship in the main event.”

Danielson and Punk are now positioned as two of the biggest draws in AEW, WWE’s closest competitor, and they will undoubtedly be relied upon to carry AEW’s PPV torch over the next few years.


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