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Momofuku Launches Its First-Ever Noodle Line

By News Creatives Authors , in Business , at August 30, 2021

As restaurants continue to pivot and expand to servicing at-home customers (hello, Carbone jarred sauces), new SKUs from renowned chefs are venturing into American pantries.

This week, Momofuku announced its first-ever line of noodles, inspired by staple menu items at the restaurant that launched the entire brands, Momofuku Noodle Bar in Manhattan’s East Village. In this new line of products, Momofuku promises to share signature flavors from their restaurant kitchens with home cooks across the country.

Momofuku’s new noodles come in three flavors: Soy & Scallion Noodles, Spicy Soy Noodles and Tingly Chili Wavy Noodles.

Unlike many instant noodles on the market, Momofuku’s new noodles are air dried, not fried or frozen, and made exclusively with wheat, salt and water, the way prep cooks would do in a professional kitchen. They have zero preservatives or artificial flavoring, and each flavor has 10 grams of plant-based protein per serving.

Each noodle package ($12) contains five servings of dried noodles, and a special Noodle Lover’s Box ($35) offers five packages of each flavor. The noodles cook in four minutes, come with a ready-to-eat sauce, and can be topped at home with vegetables, eggs, chili crunch and much more.

The soy and scallion noodles merge salty, sweet and savory flavors, which can be complemented with sauteed bok choy and a poached egg. Spicy soy noodles can be served with pickled vegetables and a topping of chili crunch. Tingly Chili Wavy Noodles offer a special tingle calling out for added umami, like sauteed mushrooms and a fried egg.

Momofuku’s new line of noodles joins their existing collection of popular pantry products, which launched in fall 2020. In addition to the Chili Crunch and seasoned Salts (in savory, spicy and tingly varieties], soy sauce and sesame oil, more new products launching this fall. 

Those interested in being the first to taste Momofuku’s new shelf-stable noodles should sign up for the product waitlist.

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