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The Real 10X Multiplier In Your Business Is One You Can Control

By News Creatives Authors , in Leadership , at August 27, 2021

The world has a long-standing romance with luck. We want to know if you feel lucky, we want luck to be a lady, and we’d like to blame our failure on bad luck even while we take full credit for the lucky bounces that brought success.

Do you watch the show Ted Lasso? I’m not a big television fan but in the first episode of season two there’s a great lesson about luck. Spoiler alert if you haven’t seen it, but the plot centers on an unlucky event for AFC Richmond’s star striker.

The player, Dani, has a case of the “yips” after this event putting him pretty much out of commission and one of the coaches says, “The team’s playing well, Ted, just a little unlucky that’s all.”

Ted Lasso responds with his usual humor, “Unlucky. Man I love the way ya’ll use that word over here. Back home if a team’s playing poorly we don’t call ‘em unlucky. What do we call ‘em coach?” he asks his assistant, Coach Beard. “The New York Jets,” is the reply and you can practically hear the ba-dum-hiss of the drums.

I’ve worked with businesses that had luck. Bad luck. And good luck.

And I don’t allow them to bet their success or failures on either kind. Businesses with bad luck can overcome and be better than ever, businesses with good luck can still fail.

I gave the subject of luck some serious contemplation when I saw that Jim Collins, an author I respect, had released a graphic he calls “The Map” with a single factor in the column for “Amplified by the 10X Multiplier.” That factor is represented by a horseshoe. You guessed it. Luck.

With all respect, luck might be a multiplier and it might be a detractor (as we have seen in the last 18 months), but luck is a two-sided coin, and you don’t control the toss. Therefore, it cannot be allowed to take the only role of a 10X multiplier in your business success planning.

My clients know how to create their 10X multiplier. Because they know the single most important factor to their success – the humans that make up their team.

That goes far beyond the iconic “right seats on the bus” that Collins writes about in Good to Great. Getting the right people in the right seats is the baseline. Human energy is the magic that magnifies all your other investments and strategies by 10X or more!

This effect kicks in when the people in those seats form a self-actualized team; a group of people working together toward a common goal realizing the full potential of their ability. And that isn’t the result of a coin toss, that’s something you can intentionally create in your business that will multiply the good luck and mitigate the bad.

When I first drafted The Human Team I was absolutely convinced that the framework I outlined using the 6 Facets of Human Needs™ was the key to building healthy teams. What I realized as I researched and polished the manuscript is that a team whose human needs are being met consistently is more than healthy – they’re fully embracing their potential and finding fulfillment in their work. They’re self-actualized.

In the episode of Ted Lasso that I mentioned, they bring in professional help for Dani. And he’s soon back on the field in top form. Sometimes you don’t have all the internal resources you need to create self-actualized teams, but that help is always available and invaluable.

Because at the end of any day it’s not about “making your luck.” It’s about what you make of luck. And it’s going to be the humans on your team who either leverage the good luck or overcome the bad luck. Every single time!

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