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Mindset Matters: The Paralympics As An Instrument For Business Growth

By News Creatives Authors , in Business , at August 27, 2021

Corporate leadership has always been on the lookout for innovative ideas that offer a competitive advantage for their organization. As the Paralympic Games commence, these series of events may offer businesses a whole new platform to rethink performance, possibility, and ultimately talent management for the corporate culture of tomorrow. 

For those who are unfamiliar with the Paralympic Games, this is a series of international multi-sport event that involve athletes with a range of disabilities that include impaired muscle power from paraplegia and quadriplegiamuscular dystrophypost-polio syndromespina bifida to impaired passive range of movement that includes limb deficiency such as amputation to leg length difference, short stature, hypertoniaataxiaathetosisvision impairment, and intellectual impairment. There are both Winter and Summer Paralympic Games which since the 1988 Summer Olympics in Seoul, South Korea, are held almost immediately following the respective Olympic Games. All Paralympic Games are governed by the International Paralympic Committee (IPC). Since its inception in 1948, the Games have grown from several hundred athletes to one of the largest international sporting events with thousands of athletes competing from over 100 countries. “Spirit In Motion” is the axiom used by the International Paralympic Committee referring to the notion that the Games are focused on the spirit of competition, and the need to embrace the potential to continue to push forward in achieving these goals. 

For business leaders, the Paralympic Games should be seen as so much more than just an athletic competition, but rather a beacon of pluralism that amplifies the very notion that different ideas can coexist and evolve into something new.  The Paralympics can be seen as a central symbol for business evolution where corporate leaders can not only rethink varied strategies relating to talent management but see the potential advancement if given the opportunity. It is time for corporate leadership to truly seize upon the value of these Games and understand its essence as an attitude that can provide a powerful influence across the corporate ecosystem. 

Today as organizations are struggling to reimagine the world of work, it is critical to find new frames of reference where leadership can assemble new constructs that will enhance workforce productivity and create a larger sense of meaning that connects the individual with organizational goals. The Paralympic Games offers a framework for leaders to examine and embrace its nuances to create a new business philosophy that will carry weight in the corporate ecosystem of the 21st Century.   

This brings us to another key point, as companies begin to reimagine the world of work, the significance that diversity and inclusion will play in this impending corporate culture will become even more fundamental than ever. The Paralympics offer a lens into how people with varying disabilities can co-exist in an environment of healthy competition that focuses on not only just winning, but the broader idea of what the International Paralympic Committee defines as a way for these athletes “… to achieve sporting excellence and to inspire and excite the world.” It is this ability to inspire and excite that is often a missing ingredient within the corporate domain. Organizational leaders need to find new avenues to light that fire and develop a culture where employees can feel engaged and motivated by what they do and the institutions they do it for. This is critical to not only retain talent but cater to a new generation that is craving so much more than just a paycheck.

For the first time, corporate leadership will be allowed to have access to over 1200 hours of coverage of the Paralympic Games in Tokyo Japan. NBC will be airing the Games across its various platforms that include NBCSN, Olympic Channel, authenticated streaming as well as and the NBC app including its newest service Peacock. It is this exposure that will allow corporate leaders to look at the Games in a new light and think about how the very strategies and skills of these athletes can be employed in new and innovative ways while seeing how the mission of the Games itself can give rise to a fresh way of thinking about the very meaning of business engagement.


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