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Project Rock Drops New PR4 And ‘Work Starts Here’ Collection

By News Creatives Authors , in Business , at August 26, 2021

Project Rock, Dwayne “The Rock” Johnson’s collaboration with Under Armour, has announced the new generation of its training shoe, the PR4, along with the brand’s first over-ear headphones and new apparel as part of the “Work Starts Here” collection.

Project Rock’s training shoes have driven the success of the line, with early editions quickly selling out. The new PR4 features a lightweight, breathable mesh upper to deliver both stretch and structure.

A medial and lateral TPU midfoot strap added to this edition offers a lockdown effect during demanding workouts, and the external TPU heel clip assist with stabilizing the heel. UA HOVR technology provides a “zero gravity feel” and reduces impact, which pairs with the UA TriBase to maximize ground contact and promote natural motion and flexibility.

The PR4 is available in three colorways for men (Royal/Black/White, Black/White/Pitch Gray, White/Midnight Green/Beta) and one for women (White/Metallic Gold/Metallic Gold).

Also being released as part of the new “Work Starts Here” collection today are shirts, tanks, shorts and more with the signature Brahma Bull, “Property of the Iron Paradise,” “Iron Athletics,” and “Blood Sweat Respect” emblazoned on them. Items are available in both men’s and women’s styles and sizes.

The new collection also includes Project Rock Slides in a red/black colorway for men and over-ear headphones.

The new items are now available on UA.com, at Under Armour Brand Houses and select global retailers.

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