It’s been a long time since the early 2000s — long enough that people born during that time, like Billie Eilish and Olivia Rodrigo, are now music stars themselves. Throughout the decade, pop music was dominated by singers like JoJo, whose smash singles “Leave (Get Out)” and “Too Little Too Late” came to symbolize where the pop sound stood in the aftermath of the bubblegum era of the turn of the century.
After a decade-long hiatus, JoJo made a grand return to music in 2016 with her Mad Love album. In 2020, she was back in full force with her chart-topping album Good to Know and even a holiday project, December Baby. Music from the new and improved JoJo’s often feels reminiscent of R&B from the time of her debut.
A year after her last LP, JoJo is already gearing up for another release: trying not to think about it, a “capsule project” due for release on October 1. The official lead single, “Worst (I Assume),” is out today. The album will highlight honesty and vulnerability around mental health and happiness, and on “Worst,” JoJo owns up to how past trauma makes it harder to trust others today: “I keep assuming you’re gonna do sh*t / That might break my heart so I keep up my guard,” she sings. “My past and my scars still make it hard.”
JoJo recruited singer Tiara Thomas as a songwriter on the track; the Oscar-winning artist even accompanies her in the music video as they dance in a convenience store parking lot. Thomas will also be opening for JoJo on her “intimate” six-date tour later this year.
“trying not to think about it is a result of feeling sooooo lost, scared, and confused at the end of 2020 — desperate to believe in/find my light once again. Sometimes we feel like we’re the only ones. But we NEVER are alone in our darkness,” JoJo said of the album in a statement. “If you listen, I hope this project makes you feel seen, validated, not crazy, and hopeful that you won’t feel bad forever. You’re more in control than you think.”