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Lizzo and Cardi B Address ‘Rumors’ In New Music Video

By News Creatives Authors , in Business , at August 13, 2021

Lizzo has been a working musician for over a decade, but it was in 2019 when the Houston-bred “bop star” had her mainstream breakout. She notched her first number-one single with “Truth Hurts,” and her album Cuz I Love You earned her her first Grammy Award.

In the time since then, Lizzo has been enjoying the ride and sharing snippets of her life on social media, all with the same personable attitude that characterizes her persona on stage. After a two-year hiatus, Lizzo is back with a brand new single, “Rumors” — complete with a guest appearance from none other than Cardi B.

The track was produced by Grammy-winning producer Ricky Reed, a frequent collaborator of Lizzo’s who produced “Truth Hurts,” select tracks from Cuz I Love You, and the entirety of her Coconut Oil EP. Lyrically, “Rumors” is in the same vein as Cardi B’s “Press” or Britney Spears’ “Piece of Me,” taking direct aim at everything that is said about her — and everyone who says them. Lizzo’s credibility as a rapper was called into question after she rose to fame with conventional pop hits, but she shows on “Rumors” that she’s a rapper, a singer, an artist who refuses to be defined.

The music video was directed by Tanu Muino, the Ukrainian music video director behind Cardi B’s “Up,” Lil Nas X’s “Montero (Call Me By Your Name),” and Normani and Cardi B’s “Wild Side.” The two rappers evoke images of the Muses from Hercules as they boast about their accomplishments and enjoy their view from the top of the music industry heap. Cardi B, who is nearing the end of her second pregnancy, bares her baby bump during her guest verse, not unlike her appearance in Normani’s “Wild Side” video.

“Rumors” is the lead single off Lizzo’s upcoming fourth album, and to keep any rumors at bay, she’s staying mum on any details about the project (though Harry Styles is reportedly a featured guest).


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