Amazon Prime Video Docuseries ‘Toronto Maple Leafs: All Or Nothing’ Gets Oct. 1 Premiere Date
“Yeah, we lost again. But what happened behind closed doors is a story you’ll want to see.”
That’s how narrator Will Arnett introduces All Or Nothing: Toronto Maple Leafs in its first teaser trailer, which dropped Wednesday morning.
The five-episode season will premiere in its entirety on October 1 on Amazon Prime Video. It’s the first instalment of the All Or Nothing sports docuseries to feature an NHL team and the first to be filmed in Canada.
Previously, the critically acclaimed show has gone behind the scenes of storied sports franchises from around the globe, including New Zealand’s All Blacks rugby squad, soccer’s Manchester City and the Brazil national team and a number NFL clubs, including the Philadelphia Eagles and the Dallas Cowboys.
The Maple Leafs got the nod as hockey’s first All or Nothing team thanks to their massive, passionate fanbase and the unique circumstances surrounding their 2020-21 NHL season, which was played entirely in Canada as a result of Covid-19.
“The way that we view it is, it’s us being a good partner in the league to get Amazon involved,” Toronto general manager Kyle Dubas told Luke Fox of Sportsnet about why his club invited the cameras into its inner sanctum. “Then individually, as a team, I think the media and the fans, it’s a good opportunity to see the way that things actually operate behind the scenes here day to day, and a good look into what we’re really, truly about, more than just the three hours that you see us at game time.”
In January, the Leafs started their year as the presumptive favorites in the NHL’s seven-team North Division. But despite cruising to a division title and finishing sixth overall in the league standings, they were unable to conquer their demons and take a run at their first Stanley Cup since 1967.
In fact, the pressure on the team is more intense than ever. Their seven-game first-round playoff loss to the Montreal Canadiens has left them still seeking their first playoff series win since 2004.
All or Nothing: Toronto Maple Leafs comes from Amazon Studios, produced in association with NHL Original Productions and Cream Films.
For the NHL, the series will feature a new storytelling style, including on-ice action and unparalleled behind-the-scenes access with players, coaches and fans.
Amazon also offers a vast distribution network. With Prime Video available in more than 240 countries and territories around the world, there’s the potential to draw new audiences to the Leafs and the NHL in the same way that the Netflix series Formula 1: Drive to Survive has grown the fanbase for auto racing.
“Find the places where people are are watching programming and put the sport in front of them,” said Steve Mayer, the NHL’s chief content officer and an executive producer for All Or Nothing: Toronto Maple Leafs, when the series was first announced last January. “Not only hockey fans, but sports fans.”
For Prime Video, it’s also an opportunity to deliver buzz-worthy programming to a Canadian audience that includes a massive number of Maple Leafs fans.
Arnett is an inspired choice as narrator — a talented and well-known actor who wears his love for hockey on his sleeve.
At his core, Arnett understands the agony and the ecstasy of being a Maple Leafs fan.
The NHL is no stranger to the fly-on-the-wall documentary style, regularly producing shows like Quest for the Stanley Cup and Road to the Winter Classic to go along with their biggest tentpole events of the year.
All or Nothing: Toronto Maple Leafs will be the league’s first full-season docuseries, covering every moment from the beginning of the 104th NHL regular season to the end of the playoffs. It’s also the first series to be presented as a cohesive, binge-able whole, rather than presenting events as they happen.
In addition to the on-ice drama, Wednesday’s trailer offers glimpses of Dubas, coach Sheldon Keefe, and Leafs players at work and in their downtime.
Since 2015, Amazon Studios has filmed 24 Amazon Original series and films in Canada. All or Nothing: Toronto Maple Leafs is the first Canadian Amazon Original series to launch. It joins the recently announced episodic comedy The Lake, revival of the sketch comedy series The Kids in the Hall and comedy-variety series LOL: Last One Laughing Canada with host Jay Baruchel.
The Leafs are set to begin their 2021-22 regular season with a rematch against Montreal on October 13.