LinkedIn trends have a lot of influence on hiring and recruiting practices. The way businesses and job seekers use the platform can shape the way a company seeks out and onboards new employees, and this can have a big impact on how new roles are filled in the future.
Experts expect many of these trends to affect recruiting and hiring in the coming year, and those in the market for new talent should learn how to effectively leverage them. Here, 10 Forbes Coaches Council members offer their predictions around this year’s hottest LinkedIn trends and share ways to prepare for their impact on your own hiring process.
1. Recruiters Will Build Their Own Personal Brands
With its new Creator Mode function, LinkedIn is trending toward building the recruiter’s personal brand. This new shift will enable recruiters to draw candidates in with their expertise. It will impact hiring, as top talent will begin to gravitate toward those who appear to be thought leaders in their niche. Recruiters can prepare by using their personal brands to become more approachable. – Dominique Law, Hired! Career Solutions
2. Profiles Will Be More Current
During 2020 and into this year, LinkedIn reported growth in its daily usage metric and in the number of active users. Given the uncertainty that returning to an office is creating for some and the desire of others to keep working remotely, these statistics will likely remain high. This would seem to indicate that member and company profiles will likely be more current, which will help recruiters in their searches. – Elizabeth Semion, Elizabeth Semion & Associates
3. Recruiters Will Nurture Relationships With Freelancers
According to Upwork, the direct impact freelancing has on the economy is nearly $1 trillion. This is approximately 5% of the U.S. GDP, which is comparable to other major industries. To tap into this growing talent group, LinkedIn will continue to grow ProFinder, which is its professional services marketplace, as well as its Creator ecosystem. Recruiters must embrace social recruiting and actively nurture relationships with freelancers. – Tracy Levine, Advantage Talent, Inc.
4. Recruiters Shouldn’t Assume Anything Based On LinkedIn Profiles
Unfortunately, I’ve been seeing a great deal of what appears to be title and role inflation on LinkedIn. It’s important to “not judge a book by the cover,” as the old saying goes. Equally important, however, is to not assume that individuals aren’t experts in their field just because they aren’t pushing out content and telling “stories” on LinkedIn. Experts are frequently busy serving clients. – Faith Fuqua-Purvis, Synergetic Solutions Consulting LLC
5. Transparency Will Increase For Both Candidates And Recruiters
LinkedIn offers the #OpenToWork frame for profiles, which many are using even when they are currently employed. The platform launched experience descriptions for stay-at-home parents and those on sabbatical and family leave. These aspects increase transparency for recruiters, as candidates are sharing their history and intentions more openly. – Krista Neher, Boot Camp Digital
6. The Future of LinkedIn Lies In Building Your Own Brand
Even if LinkedIn initially brought recruiters and job seekers together to network, the future of LinkedIn lies more in job seekers, freelancers, entrepreneurs and investors building and marketing their own brands. For a large number of these participants, recruiters are useless, as employers and employees can get to know each other long before entering into a mutual commitment. – Michael Thiemann, Strategy-Lab™
7. Non-Tech Recruiters Will Keep Sourcing Global Talent On LinkedIn
While tech companies remain at the bleeding edge of recruiting and hiring, many non-tech companies are turning to LinkedIn to recruit and engage talent. As a LinkedIn Top Voice, I am witnessing a wave of non-tech recruiters joining LinkedIn to source global talent. I envision this trend continuing over the next 12 months as additional non-tech recruiters realize LinkedIn’s value in sourcing. – Kyle Elliott, MPA, CHES , CaffeinatedKyle.com
8. Positioning Through Stories Will Lead To More Direct Recruiting
Candidates positioning themselves as experts or thought leaders using LinkedIn’s Stories function is a very important trend that will impact hiring and recruiting. With most of the popular social media platforms pushing “stories,” it’s an area that recruiters will need to keep an eye on and engage accordingly through direct messages rather than via formal email approaches. – Rakish Rana, The Clear Coach
9. A Stellar Company Brand Will Be Key In A Candidate’s Market
It’s a candidate’s market, and job seekers are becoming increasingly picky about the roles and companies they apply to. This makes having a stellar company brand on LinkedIn essential. Go beyond posting job ads, the occasional article or employee testimonies and embrace the use of video, thought leadership and community stewardship. It’s more important than ever before to stand out on the platform. – Cheryl Czach, Cheryl Czach Coaching and Consulting, LLC
10. Recruiters Will Have More Access To Potential Passive Candidates
LinkedIn Recruiter is a huge moneymaker for LinkedIn, and the higher demand for jobs means more access to ideal candidates for recruiters—even if those candidates do not include the #OpenToWork feature in their profile, which is now in style. Look for LinkedIn to help passive candidates get noticed. – John M. O’Connor, Career Pro Inc.