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BTS Aren’t About To Stop Releasing Enlgish-Language Music

By News Creatives Authors , in Business , at August 4, 2021

When BTS first began scoring hits in Western markets like America, they broke with tradition and did what many assumed was near-impossible by sending Korean-language cuts toward the top of the tally. Tracks like “Boy With Luv,” “Fake Love” and “On” all saw the South Korean septet reach the top 10 on the Hot 100 with tunes largely performed in a language other than English, which is very rare in the U.S. All that changed with their 2020 smash “Dynamite,” which saw the band rely entirely on their English speaking (and singing and rapping) skills. 

Now, after landing the biggest hits of their time together, the group is subtly letting their followers know that while not everyone is thrilled to hear more English than Korean these days, the band seems prepared to continue down the road that has worked so well for them.

In the past year, BTS have hit No. 1 on the Hot 100 with five different songs, four of which are performed primarily, or entirely, in English. After “Dynamite,” the band returned to the summit as a featured act on Jawsh 685 and Jason Derulo’s “Savage Love (Laxed – Siren Beat)” just weeks later. So far in 2021, the seven-member vocal act’s own “Butter” and “Permission to Dance” have debuted in first place, replacing one another atop the chart. Just one of their five leaders, “Life Goes On,” is a Korean-language cut.

In a new interview with Time, the members of BTS make it clear that they are sticking with the process of recording new music in English. “Language doesn’t matter that much to us like in the past,” RM explained in the chat, adding that he doesn’t “think it’s bad… In general, with language, topic, there’s no borders, boundaries or limits.”


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The comments come after some fans expressed disappointment in the band’s current creative direction. After hitting No. 1 for the first time in mid-2020 with “Dynamite,” which went on to quickly become their biggest success in the largest music market in the world by far, it wasn’t shocking to hear the band dive back into performing in English. Now, the group has reached the top of the charts with a trio of tunes that all feel and sound somewhat similar (“Dynamite,” “Butter” and “Permission to Dance”), and while the American masses seem to enjoy BTS’s output, some die hard fans who have been following them since the beginning were hoping they might switch things up and return to the art that made them K-pop favorites.

At the moment, BTS is outselling, outstreaming and outperforming most of the biggest names in the world, at least on the Billboard charts, so there’s plenty of incentive for them to continue to churn out top 40 radio-ready English singles. In addition to financial and historic motivation, there are other reasons why the band may want to stick with the formula that’s working beautifully: they like it.

“I think it’s interesting to see results from trying out these new things,” BTS member J-Hope revealed during the Time interview, adding that he has “started to take more interest, my English improved and it’s actually fun.” If the musicians are having fun and winning like never before by doing so, why would they stop?

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