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Mixed Messages About Delta Variant Could Worsen Covid Crisis

By News Creatives Authors , in Leadership , at July 30, 2021

A Washington Post report today about the CDC’s latest findings concerning the Delta variant appears to be at odds with the White House messaging about Covid-19. The fact that the new information about the seriousness of the Covid strain was leaked and, not formally announced by any government official, further complicates an unfolding situation and raises further questions.

Potential Impact

The apparent failure or reluctance to provide current, straightforward and consistent information about the coronavirus crisis could give new ammunition to those who are opposed to vaccines and further hamper efforts to get the entire U.S. population vaccinated as soon as possible.

It remains to be seen how the CDC’s findings about the Delta variant will change the way President Joe Biden conducts his national vaccination campaign and if new campaign strategies and tactics will be needed to combat Covid.

What Biden Could Learn From Business Leaders

Although Biden and his team have gotten many things right in managing and communicating about the Covid crisis until now, he could take some pointers from the business world.

Be Flexible 

“The president and his administration can take many lessons from the business community in terms of handling crises,” Matthew Crayne, an organizational psychologist and assistant professor of management at the University at Albany School of Business, told me in April.

“Perhaps the most significant [lesson] is that of flexibility and philosophical adaptation. Business leaders are aware that managing crises effectively often requires a sudden and dramatic revision of their current operating model,” he said. 

“In order to respond successfully to an unexpectedly changing environment, businesses must rapidly shed preconceived notions of what is ‘normal’, ‘right’ or ‘our way’ and identify the idea that simply works best,” Crayne observed. “This requires a process of experimentation and a willingness to introduce and explore ideas that may, under different circumstances, seem contradictory to the organization’s model or mission.” 

“If President Biden were to learn the value of flexibility from the business community’s response to Covid-19, he would be well armed for crises of the future,” he concluded. 


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