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Black Pound Day: When It Is, Why It Is Important, And How To Support It

By News Creatives Authors , in Business , at July 27, 2021

When it comes to making meaningful change, arguably nothing talks louder than money and how we spend it. In the wake of The Black Lives Matter movement, one initiative in particular is working to address the retail and economic inequalities which affect Black communities in the UK: Black Pound Day.

The idea is simple: encourage consumers to support Black-owned businesses across the UK and Europe by highlighting the importance of making conscious choices with your money, and making it easier than ever for customers to spend with Black-owned businesses and create more inclusive shopping habits, while at the same time, empowering Black communities and entrepreneurs. For one day a month, shoppers are asked to switch their regular retailers for Black-owned businesses, instead.

Part retail event, part socio-economic movement, BPD was launched in June 2020 by British music artist Swiss, also famed as a member of the MOBO and BRIT award-winning London garage collective So Solid Crew, as a grass-roots solution to growing the Black economy in the UK.

“I put out a post that said, ‘Is there anyone out there that would spend one day a month with me spending on black businesses?’ The response was so overwhelming. That is how Black Pound Day was born,” Swiss explained in an interview with Buzzfeed on BPD’s launch last year.

“Black Pound Day is a real solution-based community-empowering campaign and motivating endeavour that will leave a better infrastructure for the next generation to walk into,” Swiss wrote in an official statement posted to Instagram, “The day will provide the community with self-pride and a routine spending structure to move forward and close the product to consumer loop.”

Why is Black Pound Day important?

The numbers behind the economic inequality which BPD addresses are stark. In fact, Black-owned businesses are disproportionately underfunded, and more likely to be rejected by investors, where said investments most often go to businesses led by white men (in the US, too, just 1% of venture-backed founders are Black, while the US Federal Reserve also found that Black-owned companies are also twice as likely to be rejected for loans).

Khalia Ismain, founder of, a marketplace for black owned-businesses who participated in several Black Pound Days, is very familiar with these inequalities. She was inspired to start her business in 2016 by the fact that less than 1% of investment ends up with black founders. “That lack of capital creates problems when budgets don’t stretch,” she explains.

Meanwhile in Britain, a 2021 report found that there are no Black chairs, CEOs or CFOs at any of the top 100 companies in the UK.

Swiss sums up the inequality: “I would say that if you’re a Black male business entrepreneur, then your White counterparts have a 18 per cent chance of getting funded above you… If you’re a Black female entrepreneur, then you’re the least funded person in our society.”

When is Black Pound Day?

BPD is more than just one day a year: it’s an ongoing campaign and monthly event, happening on the first Saturday of every month.

The next is on Saturday 7th August 2021. On that day, customers are encouraged to swap the stores they’d usually shop at for Black-owned businesses. As Swiss wrote in an Instagram post, “It’s a movement, not a moment.”

What Black Pound Day means to Black-owned businesses in the UK

Not only does Black Pound Day raise awareness of Black-led businesses, but it is successfully boosting the Black economy, too. As Swiss says on the BPD website, “According to Google

, in the same year the initiative started, Black businesses were searched for more than ever in London since the inception of the internet, which is indicative of the movement’s huge impact.”

While it’s difficult to know the exact amount which has been spent with Black-led businesses as a result of the initiative, users of the Black Pound Day site have logged more than £100k in receipts – while the true amount spent will be even greater. 

The benefits for business owners are clear, too. Cherelle Brown is the founder of KitschNoir, a black greeting card and lifestyle brand . She says, “The day definitely gives our sales a monthly boost and helps the brand become visible amongst audiences we may not have been able to reach alone.”

“It is hands down one of the most important movements I have ever taken part in, as a business as well as a consumer,” the London-based entrepreneur adds. 

How to support Black Pound Day

Black-owned businesses can register to join the BPD directory for free, adding their business to BPD’s searchable list of businesses and becoming discoverable to a huge new customer base via the official site.

Consumers can use the BPD site to search, discover and purchase from a wealth of Black-owned UK businesses – from hair and beauty, to sports and fitness, to food brands, web development, clothing and more – and can support these businesses by buying directly through the BPD directory.

When it comes to making your voice heard, where you choose to spend your money can be the most influential vote you have. And, besides, there’s arguably no more enjoyable way to be part of such an important movement than by treating yourself this BPD.


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