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Forbes Announces The Forbes Store, A Digital Shopping Experience With Limited Edition Collaborations And A Core Collection Of Branded Merchandise And Apparel

By News Creatives Authors , in Leadership , at July 26, 2021

NEW YORK – July 26, 2021 – Forbes today announced its Forbes Store, a digital-destination for branded products, apparel and more. With its core franchises such as Under 30, ForbesWomen, For(bes) The Culture and more, the Forbes core collection of branded merchandise, which launches today, will provide branded items to Forbes’ loyal communities worldwide.

In addition to its core collection, the Forbes Store will include platform-specific collections, specifically for its ForbesWomen and Under 30 platforms. The ForbesWomen collection, which drops later this year, will focus on women at all stages of their career who are giving and using their power while keeping diversity, equity and inclusion at its core. The Under 30 capsule will offer shoppers a variety of apparel for the young, creative and bold minds of the future.

“The Forbes Store is designed to provide our loyal communities with merchandise and apparel in an effort to connect with our audiences on a personal level,” said Emily Jackson, Vice President, E-Commerce, Forbes. “These exclusive Forbes designs are tailored to celebrate and champion entrepreneurs, women and millennials and through our unique collaborations, we will provide one-of-a-kind apparel that resonates with our audiences around the world.”

For its first collaboration, Forbes has partnered with apparel brand Boys Lie, founded by Forbes Under 30 alums Tori Robinson and Leah O’Malley. Robinson and O’Malley, part of the 2021 Class of Under 30 listers, have grown their brand into a multi-million-dollar company driven by the likes of Ariana Grande and Dua Lipa among others. 

“Having Forbes’ support has been an eye opener and an incredible opportunity,” said Tori Robinson and Leah O’Malley. “Being part of the 30U30 community has truly opened doors for our brand. It’s more than exciting to check working collaboratively with Forbes off our bucket lists. We are so happy with this release and it’s truly been a dream all together.”

In addition to its limited-edition collaboration with Boys Lie, the team behind the Forbes Store is working with several designers on future projects that will be released at a later date, including DomoINK.

The Forbes eCommerce team runs a growing line of business for Forbes including their affiliate-based brand, Forbes Vetted, Forbes Coupons and the newly launched Forbes Store. Forbes Vetted is a platform that provides audiences with everything they need to make informed purchases online. The best products and services are hand-selected by Forbes editors in reviews, recommendations and buying guides that span categories from home and kitchen to tech and electronics. 

For more information on the Forbes Store, visit:

About Forbes

Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 140 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 32 licensed local editions in 71 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements. For more information, visit the Forbes News Hub or Forbes Connect.

Media contacts:

Christina Vega Magrini at

Jocelyn Swift at


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