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Brad Keselowski Becomes A Nascar Cup Series Owner, Set To Drive Roush Fenway Racing’s No. 6 Car

By News Creatives Authors , in Business , at July 20, 2021

Nascar Cup Series champion Brad Keselowski is the latest driver to become a team owner, joining forces with Jack Roush and Fenway Sports Group’s John Henry at Roush Fenway Racing starting in 2022.

“Thank you to Jack for this opportunity,” Keselowski said on Tuesday. “The confidence you’ve shown in me to do this is remarkable.”

Keselowski will become a minority owner in the team, and he will take over the flagship No. 6 Ford Mustang. The 37-year-old will also lead the organization’s competition side, setting himself up for life after his driving career ends.

Keselowski, known in Nascar as one of the most innovative and analytical drivers, is joining forces with a two-time Cup Series championship-winning team. He is now in line to operate the team with Henry as Roush, 79, plans his future retirement.

“I am optimistic about what Jack, John and I can accomplish together, especially with a new era for our sport on the horizon (with the Next Gen car),” Keselowski said. “Our goal is to win races and compete for championships at NASCAR’s top level.

“I feel like I’m buying into a stock as it’s going up.”

While Roush did not say when he will retire, Keselowski’s purchase of a minority stake will help guide the organization going forward.

“I hope to take many green flags and checkered flags before that,” Roush said.

Keselowski’s move from Team Penske to Roush Fenway Racing is one comparable to when Tony Stewart formed Stewart-Haas Racing with Gene Haas in 2009. He becomes the second full-time driver in two years to create a team, joining Denny Hamlin, who created 23XI Racing with Michael Jordan.

“I think it will bring a lot to the organization, from not only Brad’s ability behind the wheel, but a rejuvenation and fresh perspective across our teams,” Roush, who has been a team owner since 1988. “I’ve had the opportunity to watch Brad for a number of years, as he has fought and clawed his way up the ladder, molding himself into a champion and one of the top drivers in our sport.

“I’ve always admired his resolve and determination. I’m very pleased that he has chosen to be a part of our organization and I’m proud to partner with him moving into the future.”

The veteran racer plans to compete for at least five more years, and Roush joked he wants to get even more out of him if possible.

This is not Keselowski’s first endeavor as a team owner, however. He ran Brad Keselowski Racing in the Camping World Truck Series from 2007-17. The team was originally backed by Dodge and later Ford, developing eventual Team Penske drivers Ryan Blaney and Austin Cindric, as well as Daniel Hemric and Tyler Reddick.

When the team folded, Keselowski used the space to create Keselowski Advanced Manufacturing, a manufacturing firm that has since grown tremendously with his innovative thinking.

Keselowski joined Roger Penske’s operation in 2010, becoming a Nascar Cup Series champion in just two years. In his time with Penske, he amassed 34 Cup Series victories (one in 2009 with Phoenix Racing), as well as the 2010 Xfinity Series title. He’s captured 33 Xfinity Series trophies, too, often pulling double duty to help develop the team’s younger drivers.

Keselowski was offered a two to three-year extension with Penske, but rejected it because he couldn’t become a partial owner of the historic team. The team owner believed his veteran pilot of the No. 2 car would stay with the organization.

“He and I talked about this over the years,” Penske said in an interview with NBC Sports’ Nate Ryan. There was discussion that long term he’d like to have ownership in the team, but the way we’re structured at Penske Corp. and the subsidiaries we have, it wouldn’t have worked out. He understood that.

“The final meeting we had, he said he had the opportunity to give him ownership. It was amicable all the way. Brad’s done a hell of a job. He will bring a lot of value to Roush Yates in the future.”

As far as Ryan Newman is concerned, the team did not renew his contract. However, the team debated whether or not to add a third full-time car. Team President Steve Newmark said they have discussed running a part-time car without a charter with Newman driving it.

Chris Buescher, who drives the team’s No. 17 car, will continue to do so going forward. The 2018 Xfinity Series champion signed an extension with Roush Fenway Racing and lead sponsor Fastenal earlier this year.

At Penske, Austin Cindric will take over Keselowski’s No. 2 car. The 2020 Xfinity Series champion was originally slated to compete for Wood Brothers Racing in 2022, but that ride will now be taken over by Harrison Burton.


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