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BTS’s ‘Butter’ CD Earns The Largest Sales Week In Korea For An Album Released In 2021

By News Creatives Authors , in Business , at July 18, 2021

Whether it be on some digital format or on CD, BTS’s “Butter” is a bestseller in the band’s home country of South Korea. In fact, it’s not just another No. 1 for the septet, it’s already one of the biggest and most successful releases of the year in the Asian nation, especially now that it’s been re-released in a physical form fans can actually hold.

According to Hanteo, one of the two most important weekly charts in South Korea, BTS’s newly-released Butter CD single, which is counted as an album in the country (instead of a single, which it’s it’s classified as in most Western markets), sold an incredible 1,975,364 copies in just the first seven days it was available to buy. That’s a massive sum, one which most acts hope to reach in the span of a year with even their most popular new releases.

The Butter CD single now owns the record for the largest sales week in South Korea for a title released in 2021. It also likely stands out as one of the most successful projects of the year when looking at all efforts.

MORE FROM FORBESBTS’s ‘Butter’ Is The Only Song To Sell Half A Million Copies In 2021

The set broke the record for the largest one-day sales count in Hanteo history when it first arrived, as the CD was purchased 1,711,870 times in just the first 24 hours it was out. The chart company points out that the title also performed especially well during a handful of days in its first week, as it sold 44,402 copies on July 15 and an incredible 180,212 units on July 12. 

In a matter of days, Butter should become the latest album to sell two million copies in South Korea, which is a milestone BTS have reached several times before with EPs, compilations and proper full-lengths. 

Butter was always going to be a successful title in South Korea, as BTS never miss whenever they release anything new. The title track was shared as a digital single weeks before the CD arrived, and it quickly became both a bestseller on digital download platforms and a streaming giant on video sites and audio-only outlets. The CD also features new song “Permission to Dance” as well as instrumentals of both tunes, and the inclusion of unheard cuts likely convinced some fans to rush out to pick up a copy.

MORE FROM FORBESBTS’s ‘Butter’ CD Single Sold More Than One Million Copies In Korea In Less Than One Day


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