If there’s one arena where BTS succeeds more than all others, it’s in the music video world. The South Korean superstars always see their latest visuals start off with massive viewing figures, and this week is no different, as their new treatment for just-released song “Permission to Dance” has earned the largest debut on YouTube’s closely-watched chart.
“Permission to Dance” was the most-watched video in the world last week, earning an incredible 152 million plays in the first seven days it was available to view on YouTube. BTS have scored No. 1 debuts before, and they seem to have no issue beating every other release whenever they have something that fans rally around from the moment it drops.
The latest from BTS outperforms every other video on YouTube this week by an enormous margin, as the No. 2 most-viewed clip on the website, which comes with the very lengthy title of “Filhaal2 Mohabbat | Akshay Kumar Ft Nupur Sanon | Ammy Virk | BPraak | Jaani | Arvindr Khaira,” racked up just 57 million plays in its second frame of availability. That’s a huge play count, but it pales in comparison to the South Korean septet’s latest, which accrued more than two and a half times as many clicks.
In fact, “Permission to Dance” was played more than the next three most-viewed music videos in the world in the past week combined. It outperformed the second-highest-ranking debut, Billie Eilish’s “NDA,” more than nine times over.
“Permission to Dance” made history almost immediately when it hit the video hosting site, as the video was a success from the moment it arrived. The colorful clip, which inspires hope in the viewer and which sees the world coming out of a deadly pandemic, was embraced warmly by millions. The video was liked more than one million times before it even premiered, and in just its first 24 hours it racked up more than 72 million views. That one-day sum was enough for BTS to snag yet another space on YouTube’s list of the 10 largest 24-hour debuts, where they already rule with several other beloved works.