By John Brackett, founder of Smash Balloon, the world’s leading social media feed plug-ins for WordPress.
As business owners, we know that our content is the best way to convince first-time visitors to become subscribers. People enjoy reading content that resonates with their interests, goals and pain points. It’s possible to build brand awareness, secure more sales and grow your lead lists with a properly optimized blog.
The thing is, most people need to be exposed to a brand multiple times before they will consider making a purchase. You can get users comfortable with your business by encouraging them to interact with your content.
People generally like talking about topics that interest them. Allowing comments on your blog gives visitors a chance to voice their opinion and talk to other readers. However, it’s not always easy to get user engagement on your posts, especially if you’re starting with zero responses.
Today, let’s look at four inventive ways to get your audience to leave more comments on your blog.
Let’s dive in!
Host An Online Giveaway
Giveaways are an excellent way to get more comments on your blog posts. You can give away one of your top-selling products or services to social media followers and email subscribers. When participants click your event landing page, include several entry options.
You could start by asking users to pick one of your blog posts and leave a comment for a second chance to win. Next, invite visitors to subscribe to your email list for one entry. If you give people several opportunities to enter your event, you will likely see more engagement across multiple marketing platforms.
I recommend hosting giveaways once every quarter for 2-3 weeks at a time. This window of time will get more people interested in your blog, which could extend through the duration of your giveaway.
Share More Video Content
Now, let’s talk about the impact of visual content on your blog. Consumers love visual content like videos more than ever before. Many bloggers create video versions of their content, upload the original to their YouTube account and embed the media in their blog.
You could see far more engagement in the comments section of these blog posts because visual content tends to be more stimulating. If you want to get more eyes on your content, I’d suggest including a written transcript below the video.
There’s a good chance a user will find your post but can’t actively listen to your video. An option to read what you’re saying means visitors are far more likely to stick around and comment on your post.
Not only will this strategy help you bring in more visitors, but it will also make your blog accessible to people who are hearing or visually impaired.
Ask Email Subscribers To Leave Feedback
Another clever way to get more blog comments is to ask email subscribers to leave comments on your content. The people who handed over their email address trust your business and are more likely to engage with your brand.
If you’re not asking subscribers to leave feedback on your blog posts, you’re missing out on a significant marketing opportunity. You can ask users in a friendly and helpful way when you send out your weekly newsletter.
Look for specific stories that need more engagement, and include an editor’s note asking users to click-through and voice their thoughts. This prompt could be just the thing to bring a subscriber to your website.
You can also reward visitors for posting comments. For instance, you can create a campaign that sends users who leave multiple comments a coupon for 20% off their next order. This small and unexpected incentive is an excellent way to build an active community on your blog posts.
Show Recent Comments
Finally, let’s talk about a change you can make to the design of your website that will encourage more blog comments. Many businesses use their sidebar space to share popular posts, offers and sponsored ads. But did you know you can include recent comments on the sidebar under specific posts?
When visitors can see what other people are saying before they hit the bottom of the page, they are more likely to start thinking about how they want to respond to your article and what other users had to say.
This strategy is an effective way to quickly build engagement because it only takes one or two posts to get new visitors to react and leave a comment.
Back To You
It’s clear that blogging will continue to play a role in the growth of businesses, both large and small. If you want to make the most of your content marketing strategy, you should do your best to encourage engagement through social shares and comments. The tips outlined today can help you get started. Use this advice with your own industry experience, and you’ll have no problem promoting your blog across all marketing platforms.